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Apresentações, Vídeos e Palestras

• Just add Points?
• Pawned
• Gaming It
• We Roamed Those Dungeons First
• Game-Based Marketing
• The Game Layer on Top of the World
• Gamepocalypse: When Games Invade Real Life
• Quest for Aesthetics in a Metrics-Driven Business
• Users and their Experiences in Social Games
• Social Clusters
• Casual Social Games for serious Social Purpose
• Principles and Patterns of Social Games
• Designing with Lenses
• Social Games Design Workshop
• Visualising the User Experience
• Gamechanging & Change through Play
• Social Spaces, on- and offline
• http://www.slideshare.net/bokardo/presentations
• http://www.slideshare.net/amyjokim/presentations
• http://www.psfk.com/2010/10/video-dan-hon-psfk-conference-london-2010.html
• http://www.slideshare.net/bkirman/mindcraft-or-why-emergence-makes-farmville-as-important-as-minecraft
• Driving User Behavior with Game Dynamic
• Total Engagement: How Multiplayer Games Will Change the Future of Work (lecture 6)
• http://gdcvault.com/play/1013798/Bears-and-Snakes-The-Wild

Driving User Behavior with Game Dynamics

http://www.youtube.com/watch?v=MCfUFpZUk6s
Duração: 59m44s

Rajat Paharia, CPO e fundador da Bunchball (e anteriormente Software Experience Designer na IDEO e Software Engineer na IBM Research, com mestrado em Stanford e licenciatura na Universidade de Berkeley), fala na Universidade de Stanford sobre como influenciar o comportamento de utilizadores com dinâmicas de jogo e behavioural economics.

Notas

• With every Experience we create for our users (be it a corporate intranet, a web page, an online forum, a game, etc), we want people to participate. We need to build Participation Engines.
• What is a Metagame? A metagame is about statistics. The metagame is taking note about each players success and comparing those stats. A lot of multiplayer games are boring until you start taking stats and comparing them between game sessions.
• Stats / the Metagame drive Competition, Comparison, Status and Achievement.
• (Almost) all of the major sports leagues AND people's fascination and engagement with the sport are driven by the metagame. People love to compare the stats about particular actions: goals, shots on goal, fouls, how many wins/losses this season / last 10 seasons, etc.
• On the web, we can measure user behavior and drive user behavior by making those metrics visible.
• Our users are talking to us through their actions. We can incentivize them to talk more to us (to carry on the conversation) by answering to them and by leveraging human desires.
• We are all pretty basic human beings and share the same human desires: Reward, Status, Achievement, Self Expression, Competition, Altruism.
• How do most web sites/apps addressing those human desires? Most of them are not. But game designers know how to address them.
• Games employ Points, Levels, Challenges, Virtual Goods, Leaderboards and Gifting and Charity.
• (see site / image of the table explaining how desires are addressed through games.)